When hiring a third-party video production company, there are many things to consider. The cost of your video will depend on several factors, including the type of equipment used on the shoot. The size, scope, location, difficulty and length of the shoot are just some of the things that can affect the final price. For instance, if your shoot requires a bunch of artificial lighting, it will cost more. Similarly, if you require a final product that is the 4K format, you can expect to pay more. However, most companies don't need a 4k production since they are simply posting the video on the Internet. This article will explain some of the differences between 4k productions and HD productions.
Difference Between 4k and 1080p
The difference between 4k (often called Ultra HD) and 1080p (we know it as HD) is sizeable when you consider the pixels. A 4k picture is 4096 X 2160 pixels, whereas an HD picture is 1920 X 1080 pixels. The pixels basically represent information displayed on the screen, so the screen has nearly 4 times as much information to fill in the picture and give it definition. Therefore, 4k might sound much better than HD. However, there are many drawbacks.
Why HD Might Still Be Better
Although 4k resolution is astoundingly higher than 1080p, it doesn't always matter. First of all, the extra pixels in 4k image are wasted on a screen that is not also 4k. Most consumers don't even own 4k TVs yet. Also, on a small screen, like a laptop or tablet, the difference between a 4k and 1080p image will indistinguishable. Many video hosting websites don't yet support 4k uploads, so you might have to downsize your video to fit a 1080p format anyway.
4k is much more difficult to produce for a number of reasons. First, 4k cameras are not as common and they are more expensive than HD cameras. The files are also much larger because of the high pixel count. This means more expensive equipment needs to be used to capture and store the files. Saving a file that is 4 times as big will take 4 times as long. Since this file handling and editing will take longer, you will pay more.
Basically, 4k is more expensive in every way. And until 4k becomes a more popular output format, it is not worth extra cost for most clients.
Talk to a professional company like Kaleidoscope Pictures, Inc about further differences between 4k and 1080p to decide which format is right for your particular project.